Sethi Couture

Sethi Couture was founded in 2009 in San Francisco by sisters Pratima and Prerna Sethi. Raised as the daughters of purveyors of rare and unique diamonds, they were immersed in the world of exquisite stones from an early age, developing an appreciation for antique and vintage-cut stones and rare natural-color diamonds.

Inspired by nature and the splendor of their Indian heritage, Sethi Couture is guided by a simple philosophy, “Elevate the Everyday.” From flora and fauna to architecture, the collections reflect a balance of classic and contemporary design, celebrating individuality through pieces that can be mixed, matched, and layered to express personal style.